From May's Roadmap:
"The web shop we are working on updating more with plans to look at having items directly available from the shop instead of just silver. The items that will use this new system will be specific cosmetic items that aren’t available in game via any other means, such as the upcoming golden mirror."
Wurm has always been a game where everything* was built and created by the players, within the game. From shaping the landscape to the rug in front of your fireplace
Just to clarify, as it seems many are jumping to rather dubious conclusions in both here and other areas.
The current plans for cash shop items are:
Golden mirrors that allow gender changes
Items that are currently stocked on traders
From there we'll be looking at things that have been long requested, and things that have zero impact on play. As for what they are, and how they will come in, and what else comes with them will be discussed later.