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Despite the predictions being made by many people on the forums, I remain cautiously optimistic that the current state of Wurm Online is ready for prime time. Latency issues and server positioning aside - travel has never been more appealing; the game's level of customization and openness to creativity has never been more accessible; and the potential for new innovations remains as high as ever. December's recent change in focus to a mantra of, "Punishment does not equal Challenge" has proven successful in stemming the blood loss of accounts, however, we're still at a critical juncture in this game's existence. Morale remains at an all time low, and people are continuously talking about the potential of the game's death. I don't agree. However, I don't want to see Wurm stagnate at an average of 400 players online at any given time either. There needs to be a long conversation about advertising, and the conversation needs to include everybody on these forums, and in game. People need to believe again, and it's up to CodeClub AB to make us believe. To the community as a whole. If you were in CodeClub AB's position, and you had a game that you know would attract a large quantity of niche players that are hopelessly suffering through games like Xsyon and Mortal Online. What would you do to advertise to them? How would you convince players who've left Wurm 5 years ago while it was still trying to figure out what it wanted to be, to come back and try Wurm out again?
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