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  1. I'm really curious, why was the gift event only a measly 7 days? I cant be the only one who missed out on the gifts, considering it was enough to get me to re-sub for the time on multiple characters. This quite literally made me want to re-sub now than at some future point. I can only assume this was the driving point behind this particular event, and considering it's the summer a good idea right? Because i was away, i got nothing, and immediately regretted subscribing again. So again, why limit it to 7 days? Who was the target audience for this, existing daily premium players? You can see how this is a bit annoying to say the least, not just for me, but should be for you as well. This isn't some random event, it's supposed to be something important, strategic, and business driven, or is it? So here's my 10th anniversary story from a guy who's playing this game since 2004: - Left game a number of months back out of boredom. - Oh look, anniversary event? cool, let's resub after hearing about some fun unique items, 10th only comes once right, so must be good! - Resubscribe a few accounts, likely more. So much character hours and prem time!! - Get nothing. wtf. - Find out you had to read deeper into the forums for patch notes indicating the days required. Too bad so sad, get out of my store. - Yell at your inactive townies because you are pissed off, generally turning them off on coming back. Sounds whiny and complain driven right? It is, but the fact remains something that trivial is enough for an 'n' number of people to subscribe, including me. For me it's a failure, as had i known there was nothing to be had, i would not have subscribed. Lots of my inactive town members were keen to re-sub on multiple accounts but did not based on me being annoyed. Here's your primary source consumer data for next time. So in short, make events longer or you could start by putting dates/times into the main patch notes on the client and website instead of deeper in the forums. How many people actively read the forums versus those who play? Exactly. Imagine someone reading directly that they -have- to get premium by a certain date to get items or extending events based on results! EUREKA!! $$$! -Done.