I really love WO, I could never get into it long term because of OGWO and feeling left behind by veterans. This sentiment is shared by 4-5 of my friends, one of which who is a veteran from 'wilds' days.
We all joined Jackal as a pseudo-fresh start and it feels good to be slightly relevant. I've seen some posts with sentiment that 'There's a level 100 cap therefor there is no difference between new players and veterans'.
From a perspective of a new player, the feeling is that you can't make an impact at all. Why would anyone ever buy or even interact with anything from a new player when they can get a 80 QL tool with all 75+ enchantments for a silver or two? Making thousands of planks / stone bricks aside.
Before Jackal, I never made a simple, small scale trade - cotton for wemp. I've played since 2013 off and on. It was genuinely super exciting for me to make a simple trade and actually interact with communities, it's quite a lot of fun. Outside of Jackal, I never really interacted with anyone. Everyone is already in their well established cliques.
A lot of people look at the free-to-play MMOs on Steam. I think a long term, fresh start cluster is exactly what this game needs. It's personally what I've been waiting on for quite a long time, and I'm sure I'm not alone in this.
Another point I'd like to make, is there are currently 11 million steam users online. If 0.01% of those players (11,000) tried Wurm, and 10% of those players stuck with the game, that would triple the playerbase that is currently online as I post this (300). And I feel like those numbers are not entirely unrealistic at all, even if the game is niche.