PR = Public Relations. Public Relations also should handle just that. Rolf made a huge mistake, and instead of him going to the forums himself , acting completely immature and unprofessional, someone good at PR should have handled it. A few things about declining player numbers: Just wait for May 2014 when all the one-year subscriptions from the old price run out, then you will see declining numbers. I doubt Bashur will change that. Notch has 1.2 million followers on his Twitter and has mentioned Wurm several times. We got a small influx of Minecraft players that quit after 1 hour. How to fix the reclining player numbers? Start acting like a professional. Less content, more polish. Fix all bugs before moving on to new content. Polish existing content before moving on to new content. Less is better sometimes. Rolf could start focusing on animal balance, mail system, creation system (the materials required to build new vs old is way off), and client stability. Also stop responding to players emails or messages on IRC. At least before you do anything, check with your staff/team. Thats what they are there for, to be your ears and eyes on the ground and help give feedback. The problem with the price increase is that it also increased the players expectations. Wurm players deserve better IMHO.