For sure not. If Code Club decide to do this, they should hire someone with real experience.
As someone who has played this game for quite a while on and off and someone who has a little experience in ads. WO marketing would need to be SUPER targeted in my opinion. Just using the "mmo" or "sandbox" keywords aren't good.
"1000, out of that 800 will download game and try it atlast."
No, and no. Out of 1000 people who click maybe 1-5% will actually bother downloading the game, no where near 80%. Getting someone on the page is hard enough getting them to download something even harder.
Yes, WO needs more adverting! Will we ever get it? Who knows. Ads are expensive. Actually getting a conversion from those ads is even more expensive. I dont blame Code Club for putting advertising on the back burner.